Factors Influencing Official Mobile Application Purchasing Intention In Bangkok
Mobile applications become the most successful innovation in the world as most of people not only use mobile for
communicative channel, but also for accessing the internet via application for many proposes. This paper aim to discover
the factors that affect online mobile application purchasing intention in Bangkok and consumers’ behavior and perception
which can help the online mobile application producer to develop and make better strategies to their business and motivate
mobile users to buy or download the official applications for their mobiles. The finding reveals that demographic such as
age, education and income are assumes not related to official mobile application purchase intention, but gender and type of
employment are related to official mobile application purchase intention.
Keywords - Bangkok, Mobile Application Industry, Official Mobile Application, Purchase Intention.