GRABTAXI: A Taxi Revolution In Thailand
Abstract- The study investigates the business process and business model of GRABTAXI. The paper also discusses how the company implemented strategies to gain competitive advantages. The data were derived from the analysis of secondary data and the in-depth interviews among the staffs, taxi drivers, and key customers. The findings indicated that the company’s competitive advantages came from being the first mover, emphasising the ease of use and tangible benefits of the application, and using network effect strategy.
Keywords- Taxi, Mobile Application, Thailand, Taxi Application.