Paper Title
Development of Project- Based Learning to Enhance Educational Media Business Skills of Undergraduate Students in Educational Technology and Communications Program

Abstract
Project-Based Learning (PBL) activities are able to stimulate students' interest and enhance the skills to do business of educational media. The objectives of this research were (a) to develop a Project- Based Learning strategy to enhance educational media business skills (b) to study educational media business skills (c) to compare the learning achievement before and after the use of Project- Based Learning and (d) to study students’ opinions towards Project- Based Learning. The samples of this research consisted of 39 undergraduate students who studied in Educational Technology and Communications at Naresuan University. The instruments used to collect the data were lesson plans of Project- Based Learning to Enhance Educational Media Business Skills, assessment form of Educational Media Business evaluation project, pretest and posttest and questionnaire of satisfaction. Data were analyzed using percentage, mean, standard deviation and t-test dependent. Results showed that (a) the Project- Based Learning was implemented as a pedagogy on a whole-course in 15 weeks including of five steps; exploring the ideas, reviewing the possibilities, selected the topic, producing and testing and presenting. (b) the students’ Educational Media Business Skills were at a high level though the process Project- Based Learning and projects work had the good to very good level. (c) the students’ Educational Media Business knowledge posttest scores were significantly higher than the pretest at a level of significance of .05 and (d) the students’ satisfaction towards learning using Project-Based Learning were at the highest level. Index Terms- Project-Based Learning, Business Skills, Educational Media Business Skills, Educational Technology and Communication.