Strategic Business-Driven Vetiver Handcrafts In Phayao Province
This research focuses on strategic issues in business-driven craft grass province methods were analyzed using
descriptive study (Descriptive Analysis) collect information from relevant documents, observations recording and
photography to record the interview observations (Observation Method) as observers participatory and non-participatory. The
interview instrument outline was the depth interviews (In-depth Interview) with vetiver handicraft production from the three
community groups. The results showed that the strategy to drive business craft grass province with inputs from members of the
group came together from several families, where the context of each family is different. To adapt to the society members to
learn and understand the role of each person to perform the activity of a key strategy to drive membership of vetiver, they are
six reasons linked issues: .1Talent, .2Patience, 3. Seek blessings, .4Humility, 5. Determination, 6 .Love environment as a
weapon of grass. Vetiver Group's strategy is associated with contemporary culture that the grass must study the unique culture
of the group. To raise the culture of Thailand in different periods, the integration process is designed to convey the products,
where air consumption - consumption by the media. In which the discreet scent of Thailand culture is what designers should
recognize the value of culture Thailand.
Index Terms- Business strategy, hand craft; OTOP; product development; innovation.