Transformation Of Cultural Phenomenon Into Knowledge And Its Influence On International Business
In the theories of cross-cultural management attention is transferred to such important problem, as simplification
of communication and mutual understanding between the representatives of different cultures. As a rule, these studies do not
discuss another, no less important, aspect of this problem, which is connected with the process of cultural phenomenon
transformation into knowledge and increase in competitiveness of the company.
In the present study, on the basis of analysis and generalization of theoretical approaches existing in the sphere of measuring
the influence of cross-cultural relations on international business, arguments are given to substantiate the need for transfer
from the methods of static measuring of culture to a dynamic model. To understand how managers conduct transformation
of cultural peculiarities into knowledge, we should by all means introduce into existing theories of cross-cultural
management the elements, which enable us to pass to a new model of measuring the influence of culture on management.
Key words- Cross-Cultural Management, Company, Competitive Advantage, Knowledge, New Model.