Formalized Cross-Cultural Analysis Of Mental Determinants And Their Influence On International Business
Formalized cross-cultural analysis of the mental determinants of different social groups and the use of its results
in practice of international business is the task of greatest importance. With this aim in view, use of ethno-metric methods in
practice enables us to conduct analysis of the mental determinants of different ethnic groups on the basis of formalized
methods. Our study highlights those methodological problems of ethno-metric analysis, which concern the mentality
indicators. The results of mentality research are cited on the example of Imereti and Kakheti regions of Georgia and the
potentials are discussed of using the ethno-metric measures in business.
Key words- Social Group, Mentality, Ethno-Metric Methods, Measuring, Influence On Business.