Paper Title
Attitude-Behaviour Gap In Sustainable Fashion Consumption: The Role Of Facilitating Conditions

The literature on sustainable fashion consumption tends to concentrate on the motivational factors which encourage consumers to behave sustainability from the lens of personal and social factors. This paper seeks to extend the sustainable fashion consumption study by conceptualising the aspects of socio-technical factor as a means of understanding the consumer’s sustainable fashion consumption behaviour, noting the existence of attitude-behaviour gap. In addition, this paper considers how sustainable fashion consumption come into existence from the lens of personal factors and how the various interventions of facilitating conditions involved in these dynamics. An action oriented research which involved the technical aspects is needed to examine the distinctive challenges of understanding transitions in sustainable practice and to engender a more sustainable way of fashion consumption. Keywords- Attitude-Behaviour Gap, Facilitating Conditions, Socio-Technical, Sustainable Fashion Consumption