Paper Title
Attitude-Behaviour Gap In Sustainable Fashion Consumption: The Role Of Facilitating Conditions
Abstract
The literature on sustainable fashion consumption tends to concentrate on the motivational factors which
encourage consumers to behave sustainability from the lens of personal and social factors. This paper seeks to extend the
sustainable fashion consumption study by conceptualising the aspects of socio-technical factor as a means of understanding
the consumer’s sustainable fashion consumption behaviour, noting the existence of attitude-behaviour gap. In addition, this
paper considers how sustainable fashion consumption come into existence from the lens of personal factors and how the
various interventions of facilitating conditions involved in these dynamics. An action oriented research which involved the
technical aspects is needed to examine the distinctive challenges of understanding transitions in sustainable practice and to
engender a more sustainable way of fashion consumption.
Keywords- Attitude-Behaviour Gap, Facilitating Conditions, Socio-Technical, Sustainable Fashion Consumption