The Internet and Social Media in Political Participation in Indonesia
This research explores the Internet and social media in political participation in Indonesia. Internet and social
media are tools to support the campaign of president. The candidates have marketing techniques in promoting their programs
to citizen. The goal of research is to analyze the internet and social media during Jokowidodo’s president campaign in 2014.
This paper uses social media such as Facebook, Twitter and YouTube. This paper finds that these social medias supported
Jokowi’s campaign in the presidential election in 2014. All the activities of Jokowi were described in these social media.
Based on the data, Joko Widodo was successful in taking followers to his social media.
Keywords - Internet, Marketing Techniques, Campaign of President, Political Participation, Social Media