Paper Title
An Empirical Study of Institutional Research in a Senior High School

Schools around Taiwan are currently challenged by student recruitment problems due to low fertility. Schools located in rural areas face even severe challenges of student recruitment because of urbanization and parental school choice. The study investigated a senior high school’s experiment of Institutional Research (IR), aiming to provide evidence-based decision making support to student recruitment policies and practices. Precisely, the study documented and analyzed how IR concepts and techniques could be used to support and benefit school management decision makings. The study contributes to explore the potentials and limitations of IR on guiding school management strategies. Based on our research, new creative concepts and techniques are suggested to be brought into educational area, and evidence-based decision makings are encouraged. Either broader application of the Big Data analysis or IR in schools will certainly need more investigations in the future. Keywords- Institutional Research, Information System, School Management, Student Recruitment