Demand Estimate For Chinese Language: A Case Study Of BKK Market
The aim of this study was to analyze the factors which affected the demand of Chinese language learning in BKK
including personal preference, expected benefits, economic and social atmosphere, substitute, affordability. The research
instrument was questionnaire. In order to determine the impact of Chinese language demand in BKK, the data was analyzed
by correlation method and logistic regression method. Besides, A descriptive analysis stated the current Chinese language
learning status and demand in Bangkok. In light of the results, it was found that Chinese language demand is indeed
influenced by the factors mentioned before. It can be used as a recommendation for standards, guidelines and development for
Chinese language education business in Bangkok.
Keywords— Affordability, Bangkok, Chinese language demand, Economic and social atmosphere, Expected benefits,
Personal preference, Substitute.