Web-Based Customer Relations Ability of Insurance Companies in United Kingdom and Turkey: An Analysis With Multi-Criteria Decision Making
This study aims at (1) testing the ability of insurance companies at providing information to current and
prospective policyholders and (2) determining prominent multinational insurance companies in this process in two separate
international markets (UK and Turkey).For this purpose, two Multi-Criteria Decision Making analysis methods are used.
AHP and PROMETHEE analysis show that there is a contextual differentiation between two countries and multinational
insurance companies which is successful to reach customers via internet in UK have not same affect in Turkey.
Keywords— Insurance, Multi-criteria Decision Making, AHP, PROMETHEE, Customer Relations.