Development of a Proposed Competitive Tourism Model For South Africa
Tourism is of significant importance to the economy of any country. The successful political transformation in
South Africa has virtually 'opened' the country's tourism potential to the rest of the world. This has prompted this paper to
develop a model for determining indicators that influence tourism competitiveness for South Africa. As there are few South
African studies on competitive tourism, global literature was surveyed and several indicators that influence tourism
competitiveness were identified using content analysis. Main indicators such as core resources, destination supporting
structures and destination marketing were identified to influence tourism competitiveness. Secondary indicators were also
identified within each main indicator. This study adds to the debate and literature on tourism competitiveness, especially in
the South African context.
Index Terms— Competitiveness, core indicators, South Africa, Tourism.