A Model of Managing Communication Skills Through in-Service Training
Continuous education in business depends on both the stakeholders involved in this process (all statuses) and
contingency factors like technology-, competition and environmental stability. Almost all specialists in the field agree on the
importance of the presence of a unique communication-training model. The design of a communication training cycle is pre-
determined by the design of a communication skills reference, which is likely to be generalized across all company
In this paper, we will discuss the factors that influence the effective transfer of knowledge from top management to
employees. We assume that the condition of effectiveness within Moroccan SMEs concerns not only the content of the
training and the time of transmission but also the quality and relevance of the communication tools used.
Like any process, if in-service training is conducted strategically, it becomes a key tool to bridge gaps in the current skills
and competencies of stakeholders. This is a predictive model based on a series of questions: Who should be trained in
communication in SMEs? - How are TEC-teaching strategies built? - What content model would meet the needs of SMEs
and its employees? - Is there a correlation between training and skills planning?
Keywords- Communication- Trainin- Skills- Strategy- GEPEC