A Study on Impact of Mobile Number Portability on the Consumers in Saurashtra Region
The telecom services have been recognized the world-over as an important tool for socio-economic development
of a nation and is a big contributor to the rapid growth and modernization of various sectors of the economy. It has become
especially important in recent years because of enormous growth of information technology and its significant potential for
the impact on the rest of the economy. Liberalization and deregulation have led a lot of new players to enter India and make
it a very lucrative market. Telecom companies have recognized this and are rapidly evolving with better brands services and
attractive measures. The competition in this space is further fuelled with the implementation of mobile number portability
system, which allows switching your mobile phone operator from one to another while keep your existing mobile phone
number. This paper tries to explore the scenario of MNP and how it has affected the various mobile network service
providers across the region of Saurashtra.
Keywords— Indian Telecommunication, MNP, Portability.