India in Contemporary Touristic Exemplifications: Conquering the Perpetual Occidental Glance
This study examines the Western touristic representations of India, with reference to the contemporary
geopolitical stature of the nation. Using multimodal discourse analysis, the present tourism dialogues in the brochures,
guidebook and video documentary are investigated. The major findings suggest that the Western markets commence to
identify the potential of India, though they sustain to depict the perennial denigration of India as an oriental, poor, timeless,
exotic and dangerous place.
Keywords- Representation, tourism promotional materials, multimodal discourse analysis, destination image