Factors Affecting the Imitation of Fashion Costume of Girl Teenagers
This research is conducted with the objective to study factors affecting fashion imitation of fashion costume of
girl teenagers, case study of Siam Square area, Thailand. Data is gathered from 365 girl teenagers in 15-24 years-old, who
come to Siam Square area, by using questionnaire. The quantitative data approach uses in research by percentage, means and
standard deviation. The research result found that media, taste, person, and price factors affecting the imitation of fashion
costume of girl teenagers. Most of the girls imitate clothing and accessory in moderate level. Media, taste, person, and price
are also affect the imitation in clothing at moderate level . While, media and price are the factors affecting the imitation of
fashion costume of girl teenagers in accessory at high level. The results are the preliminary information, which use to be
guideline to promoting an information literacy and developing appropriate media for girl teenagers.
Index Terms- Girl teenagers, Fashion imitated.