Women and Family Investments an Empirical Study
In today’s era, financial troubles such as accumulating credit card debt, falling behind in paying the bills, or
being forced to put a mortgage on the house happen to people every day. Family can prevent financial crisis by being
organised and prepared with finances through proper investment planning. Any improvement in the standard of living
has to start from home and eventually it is the women who uplift the standard of living of home. Today’s women is not
limiting herself to the role of bread makers for the family however she stepped in the shoes of bread winners and helping the
family with financial support as well. In this research paper an attempt is made to study how far working women play an
important role in investment related decisions of the family.
Keywords— Family Investment, Working Women, Personal Investment.