Employer Branding: What it Takes to be a Sucessful Brand
Purpose- The concept of employer branding is becoming popular among the employers. Employer branding has
different attributes, characteristics and is linked to different departments. Marketing, HR, communications, corporate image,
Internal and external branding all has to work together for a successful employer brand. These different elements has been
studied and reviewed in this paper.
Design/Methodology- Bodies of literature has been studied for review and examination for better understanding of the
Findings- The review of the literature highlights the important characteristics, attributes and the linkage between the areas of
branding. It throws light on what are the areas in which the companies need to focus for a better employer brand. A
framework on employer branding has been proposed for better understanding of the concept.
Keywords— Employer Branding, Internal and External Brand, Corporate Brand, Employee Value Proposition.