Health Promotion on Social Media
Information on social media spreads like a wildfire, hence, health organizations are increasingly using social media
to disseminate health information. This paper presentss a pilot study and aims to find- how individuals are exploiting health
information available on social media? and, how are they contributing in health promotion on social media? The research
method used here is a self-administered questionnaire survey. The findings reveal that, for health information exploitation
majority of the respondents have a preference for- images and videos over text and other forms, both Facebook and YouTube
over other kinds of social media, health organization pages over health related groups and video channels (this information can
be used by health organizations to promote health information effectively); whereas for sharing of health information the
individuals share it almost equally in the three forms but with slight preference for text form and preference for Facebook over
YouTube or other kinds of social media. The findings reported are important as they answer how individuals are viewing and
sharing health information, rather than how many are doing so or which health topics.
Index Terms- health; health promotion; social media.