E-Marketing in India
E - Marketing is the process of marketing a brand using the Internet. It includes both direct response
marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. Emarketing
means using digital technologies to help sell your goods or services. These technologies are a valuable
complement to traditional marketing methods whatever the size of your company or your business model. The basics
of marketing remain the same – creating a strategy to deliver the right messages to the right people. What has changed is
the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as
advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are
producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small
businesses. Very simply put, e - Marketing or electronic marketing refers to the application of marketing principles and
techniques via electronic media and more specifically the Internet. The terms e -Marketing, Internet marketing and online
marketing, are frequently interchanged, and can often be considered synonymous.
Keywords - on-line marketing, e-marketing, online marketing, Internet marketing, global marketing competition.