Paper Title
A Study on a Way to Induce Traffic Behavior Change of Car Drivers: Focusing on Busan, South Korea

The thesis is a basic study to introduce mobility management to Korea, which is to promote a reasonable car use by inducing voluntary traffic behavior change of car drivers by changing their awareness. To this end, targeting the residents in Busan, Korea, the study conducted a survey of their awareness of traffic demand management (TDM) policy. Through principal component analysis, the study drew up the commonality of the items of the TDM policy. Based on this, the study formed ways to prompt voluntary traffic behavior change of car drivers. At the same time, it carried out a survey of experts and working-level staff in the field of traffic. With the survey results and AHP method, the order of priority was presented. Index Terms- Mobility Management, Transportation Demand Management, PCA, AHP, Traffic Behavior.