Paper Title
Exploration of Factors Affecting Inbound ASEAN Tourists Growth in Malaysia

The tourism sector is recognized as a high-yield service industry with hedonic economic impact on businesses, destinations, local economies, and the development of human capital. It is considered as one of the fastest developing and most profitable sector. Therefore, current research was formulated to understand the factors behind inbound ASEAN tourism growth in Malaysia. Quantitative research approach was implied and in total 213 responses were collected by using nonprobability convenience random sampling. Current research concludes that Satisfaction is one which directs tourist mental state and also leads towards revisiting intention and WOM. Results also shows that private sector is doing well, public sector needs to be improved and socio cultural environment is quite dominating factor in Malaysia. Index Terms - Inbound ASEAN tourist, revisiting intension, Satisfaction, Socio cultural