The Passionpreneur Culture: New Approach in Business and Economy
Recently, to adapt the development of management sciences with the speed change in the environment (external
and internal of the organizations), the specialists (Scholars/ Researchers) have invented the term of (Passionpreneur) which
includes the characteristics of (courageous people, passion, spirit of success, challenge desires, business, confidence and
creativity to pursue multiple passions in life, despite being told the correct way is to focus on one area , ...) to get to the
success in the business and economy field. This term of Passionpreneur has a specific culture named passionpreneur culture
which is a new approach in the business or economy, with new components of culture and methodology to achieve effective
results in modern enterprises and companies. This paper presents the approach which exceeds (Entrepreneurial or
organizational Culture) and it addresses leaders in economy and business or graduates in order to know if they will be
passionpreneurs in labor market?
Keywords- passion-preneur culture, passion-preneur model, HR Management.