Managing Strategic Alliances of Thai Professional Football Clubs with their Foreign Counterparts
This research aims to investigate the management of Thai professional football clubs’ strategic alliances with their
foreign counterparts by utilizing the qualitative methods. The qualitative data collection method was an in-depth interview
with the seven senior managers of professional football clubs, such as Bangkok Glass F.C., Chainat Hornbill, Chonburi F.C.,
Muang Thong United, Army United, Supanburi F.C. and BEC Tero Sasana. The results showed that the management
focused on the selection of the foreign counterparts which emphasized on the youth team development. The organization
structure was determined by top level management in providing convenience and collaboration.
Keywords: Management, Business Alliance, Professional Football Club