The Behavior of Thai Tourists Using Social Media for Tourism in Thailand
The research is entitled “The Behavior of Thai Tourists Using Social Media for Tourism in Thailand”. Its
aim is to study the behavior of Thai tourists using social media for tourism in Thailand. And this is a quantitative research.
The population samplings of this study are the Thai tourists with ages between 15 – 25 years old. The research
collects data from 100 samplings through the questionnaire. And the collected data was compiled and analyzed by a
computer statistical software program. The statistics used were percentage, frequency and standard deviation.The results
of the study about general information is shown that most Thai tourists with ages between 15-25 years old are
females, 76 percent. And the most population samplings are studying for bachelor’s degrees, 68 percent. The most monthly
income is less than 5,000 baht, 53.8 percent. Others come from the domicile central region, 59 percent. The results of the
study concerning the behavior of Thai tourists using social media for tourism in Thailand are interesting. The most
Thai tourists use Facebook application, 82 percent. The most frequently used 1-3 days a week, 45 percent. Thai tourists turn
on the social media all the time before going to bed, 49 percent. The activities that Thai tourists did most were photo
sharing attractions, 51 percent. And the most daily package cost for the use of social media, 44 percent. The places
that the Thai tourists accessed social media was at their homes, 61 percent. and smart phone is the most preferred
device, 89 percent. And then the Thai tourists choose the natural attractions by using social media, 73 percent.
Keywords: Behavior, Tourists, Social Media