Factors Influencing The Decision Making of Foreign Mice Visitors to Revisit Bangkok, Thailand
According to a survey conducting by one of the most popular travel magazines in the USA named “Travel &
Leisure magazine” ranked Bangkok City of Thailand as the number 1 in the “2012 World’s Best City Awards” for the fourth
consecutive year and grabbed the award for Asia’s No.1 tourist destination, bringing the great pride to all Thai people.
Bangkok is a charming tourist destination that has full readiness to organize the MICE events at all levels. The research
entitled as “Factors Influencing the Decision Making of Foreign MICE Visitors to revisit Bangkok, Thailand” was a survey
research aimed to 1.) To study the demographic information of the Foreign MICE Visitors revisited Bangkok in term of
MICE destination and 2.) To explore the key factors which have a significant impact on influencing Foreign MICE Visitors
to revisit Bangkok. Quantitative research method was applied in this study by using questionnaires as a data collection
instrument. The survey was conducted in Bangkok, Thailand during October to December 2016. A total of 189 Foreign
MICE Visitors who revisit Bangkok were elicited as data input for percentage, mean, standard deviation, T-test, and
Keywords- Foreign MICE visitors, Decision making, Destination image, Destination attributes, and Revisit intention.