Paper Title
The Influence of Demographic Factors on Waste Prevention Behaviour: A Cases Study in an Urban Area of Malaysia

Public management and municipalities are facing a challenging task – to harmonize a sustainable urban development which is taking into account the need of opportunities and environment, where offering people in the city the best living environment. Sustainable household waste management has become a vital concern for local and national authorities around the world. Although government has carried out tremendous campaigns to encourage recycling solid waste, there is merely two percent of solid waste that generated in Malaysia was recycled. This study is aimed to investigate people waste prevention behaviour (WPB) via a case study at an urban area and examine the influence of the demographic factors, age, gender, ethnicity, religion, marital status and education level on WPB among them. There are 225 respondents are randomly chosen to participate the survey via online questionnaires. Findings from the study revealed that the practising rate among respondents for 18 items in WPB are still lower, with the highest rate, 45% for “My bag”. Despite of these, this study also has shown that no significant influence between demographic factors and WPB. This study has gained deeper insights into WPB among local peoples to encourage sustainable and efficient waste management. Keywords- Demographic factors, Waste Prevention Behaviour (WPB), Waste management