Development of English Training Course for one Tambon (Village) one Product (OTOP) Entrepreneur
The purpose of this research was to find the approach and method of developing an English training course for the
entrepreneurs of One Tambon One Product (OTOP) in Phranakhon Sri Ayutthaya Province. It was conducted by studying
basic information about the products and analyzing the needs for English language using among OTOP entrepreneurs, as
well as finding the most suitable date and form of training for the group. Then use the information to develop an English
training course and conduct an experiment with the entrepreneurs. Research instruments were: 1) questionnaires that ask
OTOP entrepreneurs about the needs of English using, 2) An English course for OTOP entrepreneurs, 3) pre-test and posttest,
and 4) satisfaction survey form to find out the attitude of OTOP entrepreneurs toward the English training course.
Data analysis was conducted by finding the percentage, means, and standard deviation, using t-test on dependent samples.
According to the research results, the needs of English using among OTOP entrepreneurs that required training can be
classified into different aspects. The need to explain and give information about the products in English in order to state the
figure/price is the aspect that needs training the most. Second is the need to use English to answer the questions and
negotiate about prices of products in daily life situations. The third aspect, which the entrepreneurs required training the
least, is the need to use English for correspondence via letters or emails. The researcher has established the following
elements for the training course: 1) training schedule that covers a period of 2 days, 2) content to be used in the training
course, and 3) evaluation of the training course. The content can be divided into 3 parts. Part 1 includes listening and
speaking, greetings, formal and informal daily conversation, focusing on the language that is likely to be used in talking with
customers in real situations. Part 2 includes learning about vocabulary, structure of sentences, and conversation to
communicate about products, features of products, raw materials, usage, and price. Part 3 are examples of conversations for
the trainees to study as models and practice by themselves so that they are able to use English more effectively.
As for the achievement of the training course, it was found that the average scores in listening and speaking before and after
the training are quite different at statistical significance of 0.5. The scores after the training were higher than that before the
Keywords: English training course, One Tambon (Village) One Product (OTOP), Entrepreneurship