Literature Review and Analysis of Product Involvement Between 2000 and 2015
Through research and analysis of consumers’ product involvement, we can know about consumers’ cognitive degrees
such as product’s importance, value and interest, and predict consumers’ purchase decision, process and final purchase
intention of the product. Total 37 literatures of international top marketing periodicals relating to product involved published
from 2000 to 2015 are collected in this research. Through analysis and conclusion, the literature content is shown by form,
including publishing periodical and literature name, construction definition, research variable role, order and proportion of
publishing year of literature, proportion of number of periodicals into that of articles, research design (data collection, sample
object, sampling method and statistical method) and construction measurement scale of involvement.