Employees’ Organizational Socialization and Commitment of Insurance Industry in Taiwan
Due to the change of Taiwanese people’s saving deposit ways, they will use the insurance as one of the method to
save the money for future life, the demand of the insurance agent is increasing. The backgrounds of new insurance agents are
not the same. The difference of their backgrounds can cause different processes of their organizational socialization and
results of organizational commitment. The purpose of this study aims to find out when the new insurance agent first joined
the insurance company, how did they change their role and adjust themselves to meet the company’s culture and their jobs.
For that, in-depth interview was employed to have a deeper understanding about the organizational socialization for the new
insurance agent, eight new insurance agents were interviewed. Based on the data analysis result of the interviews, this study
shared suggestions for both the practical field and future study.
Keywords: Insurance Industry, Organizational Socialization, Organizational Commitment