E-Commerce Consumer and Context in Bangladesh
Rapid urbanization, internet and mobile penetration increase and advancement of technology and ideas have
shifted consumer desire towards e-commerce business models. As e-commerce evolves in Bangladesh, there is lack of
understanding on the consumers and context of people who are using this platform. Hence, through secondary study this
thesis tries to find out the e-commerce scenario in Bangladesh, then it moves towards a primary survey on consumers to
generate more insights on the consumers and context in Bangladesh.
Index terms - E-Commerce, Digital Media, Consumers, Online.