The Role of Data Mining on the Successful Customer Relationship Management
The relationship between Data Mining (DM) and Customer Relationship Management (CRM) has been studied
within an empirical study in Carrefour Chain Store-Family Mall branch in Erbil province-Iraq. Data Mining has been
considered as a vital element in business domain. As such Customer Relationship Management has become more important
in the industry especially the service segmentation. That is why this study has been select Carrefour Store as a biggest store
in Erbil province. The study proposed that there is no statistical relationship between DM techniques and CRM as a
dependent variable. A specific Questionnaire has been considered In order to complete the practical side of this paper. SPSS-
20 software package has been used to find out data analysis. Based on the analysis a conclusion has been drawn that DM
techniques represent the main key for the success of CRM.
Keywords - Data Mining, Data Mining techniques, Data Mining Process, Customer Relationship Management , Successful
Customer Relationship Management.