Paper Title
Integration of Blitz Quality Function Deployment and Fuzzy Analytical Hierarchy Process in Product Development

The development of excellent products is the key of any organization’s success, especially in a dynamic environment where technology changes rapidly making existing products obsolete. One of the techniques that helps in developing products that truly meet customer’s requirements is Quality Function Deployment (QFD). However, the traditional QFD takes long time to be developed and hinder the organizations’ ability to shorten the product development cycle. In this paper, the researchers proposed a detailed guideline with explained calculations to implement Blitz Quality Function Deployment, a faster and leaner model than the traditional one. Fuzzy logic has been integrated in order to solve the vagueness in Voice of Customer (VoC) and to provide more accurate results. Keywords- Quality Function Deployment (QFD), Analytical Hierarchy Process (AHP), Fuzzy Logic, Product Development.