Paper Title :Developing Regional Market Based on Local Commodity
Author :Puji Handayati, Sudarmiatin Tatik, Sulis Rochayatun
Article Citation :Puji Handayati ,Sudarmiatin Tatik ,Sulis Rochayatun ,
(2017 ) " Developing Regional Market Based on Local Commodity " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 19-29,
Volume-3,Issue-11
Abstract : The term of "folk market" is used to indicate where local trade takes place, thus containing indigenous traits that
have been going on for a very long time. Focal point of the folk market can be observed from its influence on the fulfillment
of the livelihood of small communities. That is why the folk market can be a pillar of people's economy. The purpose of this
study is to formulate the strategy of development of Regional Market in Pasuruan to improve the economy of the
community.
The result of internal factor analysis hence can be known that some factor become strength and weakness of traditional
market in Pasuruan regency. The most prominent strength factor is that all markets sampled in this study lie in a strategic
location. This means that the community is quite easy to reach the market location, because it is attached to public
transportation. In addition, the market location is not located in areas prone to disasters, such as floods or landslides. As for
the most prominent weakness factors, the existence of inadequate sanitation (drainage is not functioning properly, bathroom
and toilet conditions, clean water does not available at all, market disinfection has not been done, has not been free from
vector / infectious disease like flies, cockroaches, rats, etc). Conditions that do not work well with drainage cannot be
separated with the attitude of traders who throw garbage carelessly. The regional government of Pasuruan Regency needs to
revitalize the traditional market, which is the improvement (renovation) of the physical building of the market and is
accompanied by institutional building such as developing organizational development of traditional market managers and
builders, including the development of market management system along with human resources (SDM) involved and market
traders. To improve the marketing of local products of Pasuruan regency, it can be done through: providing adequate parking
and loading facilities, provide special agricultural storage facilities, improve hygiene, because superior local agricultural
products with premium quality requires post-harvest handling and good storage techniques, building adequate mechanical
electric facilities and enabling market participants to operate cooling machines to maintain product quality, organize superior
product displays to make them more attractive, complete facilities, promotion of informative products, enhancing the ability
of market participants to understand the principles of service-oriented consumer satisfaction.
Keywords: Regional Market, Superior Product
Type : Research paper
Published : Volume-3,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10096
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Published on 2018-01-25 |
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