Paper Title :Developing Package Prototype for Processed Sweet Potato Cracker Product in Phra Nakhon Si Ayutthaya Province, Thailand
Author :Sasinan Sastsara, Mongkol Na Lampoon, Damrongsak Hattasat, Noppapadol Kningthong
Article Citation :Sasinan Sastsara ,Mongkol Na Lampoon ,Damrongsak Hattasat ,Noppapadol Kningthong ,
(2017 ) " Developing Package Prototype for Processed Sweet Potato Cracker Product in Phra Nakhon Si Ayutthaya Province, Thailand " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 96-99,
Volume-3,Issue-11
Abstract : The objective of this research was to develop a package prototype for processed sweet potato cracker product in
Phra Nakhon Si Ayutthaya Province, Thailand. The sample and population consisted of 3 groups: 3 packaging design
professionals, 36 processed sweet potato cracker product manufacturers, and 200 consumers. The tools used in the research
were interview, packaging prototype evaluation form, and questionnaires. The data was analyzed by using frequency,
percentage, standard deviation and mode to be descriptively presented. From the research finding, it was found that all 3
groups were satisfied with the package prototype in terms of individual aspect as follows: 1. In terms of the packaging
identity and value adding, the packaging can appropriately communicate the sweet potato products with the materials used
being able to help create identity and add value, 2. In terms of style, beauty, and shape of the packaging, it is beautiful and
appropriate with beautiful color, and attractive to buy, and 3. In terms of the usability. It is easy to hold and use and can
protect the product from damage. The packaging prototype selected by the sample group was the 3rd type, the white paper
bag with a hole for holding. When the product is placed inside the packaging, the product can be seen in the packaging with
Phra Nakhon Si Ayutthaya uniqueness and details of the products including ingredient, nutrition, raw material source, story,
expiration date, and manufacture date, of processed potato products manufacturer information.
Keywords - packaging development, packaging prototype, processed agricultural products, sweet potato cracker
Type : Research paper
Published : Volume-3,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10146
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Published on 2018-01-25 |
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