Paper Title :How to Leverage the “Pokémon GO” Phenomenon in Grabbing Business Opportunities
Author :Ailie K.Y.Tang, Angus K. H. Tsui
Article Citation :Ailie K.Y.Tang ,Angus K. H. Tsui ,
(2017 ) " How to Leverage the “Pokémon GO” Phenomenon in Grabbing Business Opportunities " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 58-60,
Volume-3,Issue-12
Abstract : This study, through the investigation of Pokémon GO, aims to introduce how a social phenomenon could evoke
business opportunities. It also illustrates how to manipulate social trends to carry out promotional activities through real-life
cases in various industries.
Keywords - Mobile Apps, Business opportunities, gaming apps, retail management
Type : Research paper
Published : Volume-3,Issue-12
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10477
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Copyright: © Institute of Research and Journals
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Published on 2018-02-10 |
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