International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-10  ( Oct, 2018 )
Past issues
  1. Volume-4,Issue-10  ( Oct, 2018 )
  2. Volume-4,Issue-9  ( Sep, 2018 )
  3. Volume-4,Issue-8  ( Aug, 2018 )
  4. Volume-4,Issue-7  ( Jul, 2018 )
  5. Volume-4,Issue-6  ( Jun, 2018 )
  6. Volume-4,Issue-5  ( May, 2018 )
  7. Volume-4,Issue-4  ( Apr, 2018 )
  8. Volume-4,Issue-3  ( Mar, 2018 )
  9. Volume-4,Issue-2  ( Feb, 2018 )
  10. Volume-4,Issue-1  ( Jan, 2018 )

Statistics report
Jan. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3634
No. of Authors : 7474
  Journal Paper




Paper Title :
How to Leverage the “Pokémon GO” Phenomenon in Grabbing Business Opportunities

Author :Ailie K.Y.Tang, Angus K. H. Tsui

Article Citation :Ailie K.Y.Tang ,Angus K. H. Tsui , (2017 ) " How to Leverage the “Pokémon GO” Phenomenon in Grabbing Business Opportunities " , International Journal of Management and Applied Science (IJMAS) , pp. 58-60, Volume-3,Issue-12

Abstract : This study, through the investigation of Pokémon GO, aims to introduce how a social phenomenon could evoke business opportunities. It also illustrates how to manipulate social trends to carry out promotional activities through real-life cases in various industries. Keywords - Mobile Apps, Business opportunities, gaming apps, retail management

Type : Research paper

Indexed : Google Scholar


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