Paper Title :The Conceptual Frame Work: Antecedences Effecting use Behavior Financial Transaction Service in Private Bank
Author :Chanwong, Onsupa, Wingwon, Boonthawan, Piriyakul, Montree
Article Citation :Chanwong ,Onsupa ,Wingwon ,Boonthawan ,Piriyakul ,Montree ,
(2018 ) " The Conceptual Frame Work: Antecedences Effecting use Behavior Financial Transaction Service in Private Bank " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 77-80,
Volume-4,Issue-1
Abstract : This research aims to study the relationship of The Conceptual Frame Work: Antecedences Effecting Use
Behavior Financial Transaction Service in Private Bank. Due to Thailand’s current situation, information and
communication of technology is an important factor in driving economy and society through Thailand strategy 4.0 model. As
a result, consumer must be aware of technology, the linking and complexity of the economy system as well as the changing
of consumer’s demand which are varied according to influential factors on the development electronics payment in order to
enhance the effectiveness of financial management of commercial bank which is considered to be an extensive tendency of
business transaction.This research is an integrated research of quantitative and qualitative researches. It is developed from
the literature review of United Theory of acceptance and use of technology: UTAUT by Venkatesk, J.L. Thong and X.Xu
(2012). The research related to the extrinsic factor;benefit perception, clarification perception, attitude of use behavior, use
behavioral intention and behavior on using banking financial transaction service. The sample population are five hundred
consumers who use ATM, Internet Banking, and Prompt Pay service. The criteria used is Comrey and Lee (1992). Structural
Equation Modeling: SEM with AMOS technique is used for data analysis.
Keywords - Behavioral Intention, Use behavior, Financial Transaction Service
Type : Research paper
Published : Volume-4,Issue-1
Copyright: © Institute of Research and Journals
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Published on 2018-03-28 |
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