Paper Title :Common Denominators for Successful Route Tourism Development: A Southern African Perspective
Author :Johan Hattingh
Article Citation :Johan Hattingh ,
(2018 ) " Common Denominators for Successful Route Tourism Development: A Southern African Perspective " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 87-89,
Volume-4,Issue-1
Abstract : Tourism and the development thereof are essential in improving the economic sustainability of local areas. This
is especially applicable to Southern Africa – which has large open spaces and numerous rural communities. As there is a
persisting need for the development of rural areas, the main aim of this investigation is to propose common denominators for
successful route tourism development in the study areas. The lessons learned can be valuable for similar challenges in other
areas. It is proposed that for successful route tourism development, the study emphasised that buy-in and support should be
coerced from the public and private sectors, respectively. There is little cooperation between stakeholders, which hinders the
developmental opportunities of the two regions. Furthermore, should a Destination Marketing Organisation (DMO) be
established for both areas to market and develop tourism activities.
Keywords - Namibia, South Africa, route tourism, Drakensberg
Type : Research paper
Published : Volume-4,Issue-1
Copyright: © Institute of Research and Journals
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Published on 2018-03-29 |
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