Paper Title :Determining the Weights of Mobile Customer Relationship Management Selection Criteria for Construction Industry
Author :Turan Erman Erkan
Article Citation :Turan Erman Erkan ,
(2018 ) " Determining the Weights of Mobile Customer Relationship Management Selection Criteria for Construction Industry " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-4,
Volume-4,Issue-1
Abstract : This study is about determining the weights of Mobile Customer Relationship Management (mCRM),) selection
criteria for construction industry in Turkey. It is hard to implement mCRM in construction industry because of its
characteristics specifications like transactions and operations volume both in customer and firm site. Therefore mCRM
selection is also as important as mCRM implementation. The aim of this study is to determine criteria for mCRM selection
and then determine the weights of the chosen criteria. The method is going to be Analytic Hierarchy Process (AHP)
Index Terms - Analytic Hierarchy Process, Mobile Customer Relationship Management, Railway Industry
Type : Research paper
Published : Volume-4,Issue-1
Copyright: © Institute of Research and Journals
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Published on 2018-03-29 |
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