Paper Title :Determining the Weights of Mobile Customer Relationship Management Selection Criteria for Construction Industry

Author :Turan Erman Erkan

Article Citation :Turan Erman Erkan , (2018 ) " Determining the Weights of Mobile Customer Relationship Management Selection Criteria for Construction Industry " , International Journal of Management and Applied Science (IJMAS) , pp. 1-4, Volume-4,Issue-1

Abstract : This study is about determining the weights of Mobile Customer Relationship Management (mCRM),) selection criteria for construction industry in Turkey. It is hard to implement mCRM in construction industry because of its characteristics specifications like transactions and operations volume both in customer and firm site. Therefore mCRM selection is also as important as mCRM implementation. The aim of this study is to determine criteria for mCRM selection and then determine the weights of the chosen criteria. The method is going to be Analytic Hierarchy Process (AHP) Index Terms - Analytic Hierarchy Process, Mobile Customer Relationship Management, Railway Industry

Type : Research paper

Published : Volume-4,Issue-1

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