Paper Title :An Analysis of Dissertations on Advertising in Turkey

Author :G. Senem Gencturk Hizal

Article Citation :G. Senem Gencturk Hizal , (2017 ) " An Analysis of Dissertations on Advertising in Turkey " , International Journal of Management and Applied Science (IJMAS) , pp. 56-61, Volume-3,Issue-10

Abstract : A doctoral dissertation is an academic text that is characterized as the highest title at a university and is derived from the Greek, meaning “Teacher of Philosophy” which makes it possible to take on the title of Doctor. Dissertations have ethical values and are based on academic conventions. Therefore, the dissertation is a text with a high command of the related scientific methods and techniques that are expected to make contributions to the relevant academic literature. The objective of the study was to generate a map as to where, how, when and with the accompaniment of which theoretical and methodological tendencies “advertising” is studied instead of a doctoral thesis under a certain discipline with the help of content analysis. Accordingly, another objective of the study is to make sense of the academic literature based on the dissertations on advertising. Dissertations were accessed via the National Thesis Center database within the scope of the study. Advertising at the doctorate level in Turkey still stands as a subject that awaits to be further examined via academic contributions rather than contributions from the sector which is expecting to be studied with the accompaniment of different theoretical frameworks and tendencies via multidisciplinary, interdisciplinary and trans disciplinary studies. Keywords- advertising, dissertations, Turkey

Type : Research paper

Published : Volume-3,Issue-10

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