International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-9  ( Sep, 2018 )
Past issues
  1. Volume-4,Issue-9  ( Sep, 2018 )
  2. Volume-4,Issue-8  ( Aug, 2018 )
  3. Volume-4,Issue-7  ( Jul, 2018 )
  4. Volume-4,Issue-6  ( Jun, 2018 )
  5. Volume-4,Issue-5  ( May, 2018 )
  6. Volume-4,Issue-4  ( Apr, 2018 )
  7. Volume-4,Issue-3  ( Mar, 2018 )
  8. Volume-4,Issue-2  ( Feb, 2018 )
  9. Volume-4,Issue-1  ( Jan, 2018 )
  10. Volume-3,Issue-12  ( Dec, 2017 )

Statistics report
Dec. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 55
Paper Published : 3411
No. of Authors : 7033
  Journal Paper




Paper Title :
Consumer Buying Behaviour of Durable Goods: A Case Study of Bhopal

Author :Mir Javeed Iqbal, Pradeep Kumar Sharma

Article Citation :Mir Javeed Iqbal ,Pradeep Kumar Sharma , (2018 ) " Consumer Buying Behaviour of Durable Goods: A Case Study of Bhopal " , International Journal of Management and Applied Science (IJMAS) , pp. 79-82, Volume-4,Issue-3

Abstract : Consumer is the focal point of modern day business enterprises as the enterprises are operating in cut throat competition. In past, when it comes to consumer durable goods, they were considered as something meant for upper class of the society, but now the same are being used by almost every house hold. The purpose of this research is to investigate internal and external influences on consumer purchase decisions of people living in Bhopal District of MP. For this purpose a sample size of 500 people were collected through stratified random sampling technique. In order to fulfill the objectives of the research simple percentage analysis, mean score analysis and correlation analysis were used.

Type : Research paper

Indexed : Google Scholar


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