International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-8  ( Aug, 2019 )
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  2. Volume-5,Issue-7  ( Jul, 2019 )
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Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 66
Paper Published : 4089
No. of Authors : 8401
  Journal Paper




Paper Title :
Doing Business in India

Author :Ron Berger, Ram Herstein, Drori Netanel

Article Citation :Ron Berger ,Ram Herstein ,Drori Netanel , (2018 ) " Doing Business in India " , International Journal of Management and Applied Science (IJMAS) , pp. 35-38, Volume-4,Issue-3

Abstract : Managers of multinational enterprises (MNEs) from developed economies are often cautioned to understand the cultural environment of countries in which they would do business. This is particularly true in the case of emerging economies, and even more so in those like India with which most MNEs would have relatively limited experience. This study examines mechanisms that are pertinent to Indian business culture.We develop an instrument to measure three dimensions of Jaan-Pehchaan and test whether they elicit different reactions This insight can be crucial for MNEs that would enter Indian markets.

Type : Research paper


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