Paper Title :Exploring the Effective Factors for Heritage Tourism in Southern Taiwan
Author :Cheng-Che Lin, Yuan-Min Liao, Tso-Jen Chen
Article Citation :Cheng-Che Lin ,Yuan-Min Liao ,Tso-Jen Chen ,
(2018 ) " Exploring the Effective Factors for Heritage Tourism in Southern Taiwan " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 52-55,
Volume-4,Issue-3
Abstract : Customers would consider a lot of factors that could influence their behavioral intention such as, experiential
value, image, quality, culture, satisfaction, and so on when deciding to proceed a heritage tourism. The present research
explored how the effective factors influence travelers to proceed a heritage tourism. Three hundred respondents in Tainan
were randomly surveyed to gather data. The findings stated that heritage tourism is perfect for people, especially for people
who have higher annual income, higher education, and been older. Moreover, experiential value has significantly positive
relation with traveler’s behavioral intension. Heritage buildings have very especial, historic and famous characteristics to
attract people to visit or recommend. Cultural activities related to heritages attract more positive behavioral intentions. In
addition, the price of heritage ticket, preservation of heritage, diversity of historic relics, and neatness of the environment, all
have very important influence to satisfaction of a heritage tourism. However, the improvement in the legislation of
preserving heritage, managing vendors efficiently, and marketing strategies, and designing more creative and particular
souvenirs are suggested.
Keywords – Heritage Tourism, Experiential Value, Image, Quality, Culture, Satisfaction, Behavioral Intention
Type : Research paper
Published : Volume-4,Issue-3
Copyright: © Institute of Research and Journals
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Published on 2018-05-10 |
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