Paper Title :A Study on the Effects of Characteristics of Sharing economics and Characteristics of Mobile Paymentand Perceived Risks on Reuse Intention : Focusing on Car Sharing Industry
Author :Byoungsoo Kim, Hyoeun Kim
Article Citation :Byoungsoo Kim ,Hyoeun Kim ,
(2018 ) " A Study on the Effects of Characteristics of Sharing economics and Characteristics of Mobile Paymentand Perceived Risks on Reuse Intention : Focusing on Car Sharing Industry " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 61-66,
Volume-4,Issue-3
Abstract : The sharing economy refers a type of economic transaction where the products once produced and sold are
exchanged, shard, and leased commercially, and leading the change of paradigm in consumer culture by environment
protection and resource recycling. The most of previous studies on sharing economy were mainly conceptual or case ones,
and in empirical studies, most were on measurement of efficacy and effect of sharing economical service. The purpose of
this study was, focusing on car sharing, a rapidly growing industry in sharing economy, to investigate the characteristics of
mobile payment that is widely used in using car sharing, and perceived risks by users, and determined the effects of these
characteristics on emotional feeling and reuse intention of users. This study also was to provide practical implications to car
sharing companies based on the results of this study.
Keywords - Car-sharing service, Characteristics of Mobile Payment. Perceived risk, Emotion, Reuse intention
Type : Research paper
Published : Volume-4,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11531
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Copyright: © Institute of Research and Journals
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Published on 2018-05-10 |
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