Paper Title :Internet use in Cambodia: A Media Dependency Theory Perspective
Author :Margaret Meiling Luo
Article Citation :Margaret Meiling Luo ,
(2018 ) " Internet use in Cambodia: A Media Dependency Theory Perspective " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 100-103,
Volume-4,Issue-3
Abstract : This paper applies Media system dependency theory (MSD) to examine Internet Use in Cambodia. We observed
the phenomena of Internet Use through the e-commerce activities and a field study were conducted. By interviewing Internet
users, we found that the use behaviors are different from most of the users of developed/developing countries where Internet
infrastructure is well-established. In Cambodia, wireless network is adopted and Facebook is a major social media that is
widely accepted by users for communication, marketing, and identity shaping. Through the lens of MSD, we are able to look
the Internet/social media use from a media perspective where media plays the role of fulfilling user’s needs of surveillance,
social utility, and fantasy-escape. The social background of Cambodia is unique, as such, the media use behavior is
completely different from what is observed in western countries and we conclude few unintended consequences of Internet
use which go beyond the scope of our knowledge.
Keywords- Internet, Cambodia, e-commerce, Media Dependency Theory, Faceboo
Type : Research paper
Published : Volume-4,Issue-3
Copyright: © Institute of Research and Journals
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Published on 2018-05-10 |
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