Paper Title :Adaptation of Printing Business Entrepreneurs and Electronics Media Technology Flow Affecting Success
Author :Apinya Mungaomklang, Panupong Chanplin
Article Citation :Apinya Mungaomklang ,Panupong Chanplin ,
(2018 ) " Adaptation of Printing Business Entrepreneurs and Electronics Media Technology Flow Affecting Success " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 36-39,
Volume-4,Issue-3
Abstract : This research was aimed to 1) explore the adaptation of small/medium printing business entrepreneurs to
electronic media technology flow that affects their success; 2) examine the effects of electronic media technology on
small/medium printing business. The sample comprised 10 small/medium printing business entrepreneurs in Bangkok area.
The researcher collected the data using a questionnaire as a tool. The data analysis involved percentage (%). mean(X). and
standard deviation (S.D.). The findings were as follows. The adaptation of small/medium printing business entrepreneurs in
4 aspects was at a moderate level in overall (X= 3.29) For individual aspect, the product was reported with the product
quality at a high level(X= 4.10) marketing, with marketing competitor analysis at a moderate level (X= 2.80) technology with
learning of new technologies at a high level (X= 3.70) and price, with setting prices suitable for products at a high level (X=
3.70) The effect on small/medium printing business was found at a moderate level in overall (X= 3.14)
Keywords - Adaptation of business entrepreneurs, Small and medium enterprises, Electronic media
Type : Research paper
Published : Volume-4,Issue-3
Copyright: © Institute of Research and Journals
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Published on 2018-05-12 |
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