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Statistics report
Jan. 2022
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 93
Paper Published : 4666
No. of Authors : 9634
  Journal Paper


Paper Title :
Evolution & Transformation of Private Label Brands: Increasing Acceptance of Private Labels in India

Author :Kirti Punia

Article Citation :Kirti Punia , (2018 ) " Evolution & Transformation of Private Label Brands: Increasing Acceptance of Private Labels in India " , International Journal of Management and Applied Science (IJMAS) , pp. 4-6, Volume-4,Issue-4

Abstract : A private label brand is known as manufactured product that a retailer buys from a seller or supplier, with the intention to rename, to repackage, and to sell it under distributors own name. It depends on the agreement between manufacturer and retailer that how much that manufacturer will charge additionally for packaging and labeling. This study paper will help in founding evolution and transformation of private labels. Keywords - Private Label brand, Manufacturer brand, Evolution. Transformation

Type : Research paper

Published : Volume-4,Issue-4


DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11806   View Here

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