International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
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  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
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  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Impact of an Efficient Image Management Strategy on your Organization Case study: Havells India Ltd

Author :Neha Singh, Anita Gautam

Article Citation :Neha Singh ,Anita Gautam , (2018 ) " Impact of an Efficient Image Management Strategy on your Organization Case study: Havells India Ltd " , International Journal of Management and Applied Science (IJMAS) , pp. 33-37, Volume-4,Issue-4

Abstract : An old, well-performing brand can also feel the need to have an image boost. This is the need of the hour. A corporate not only needs to make an image but also has the burden to not only maintain it but also to keep reminding people of its importance. In these ever-changing times and in this era of globalization, competition has severely increased. This puts immense pressure on the brands to make them stand-out amongst all parity products. Here image management is necessary to provide additional boost to the company’s sales and positioning. Similar situation was face was age-old brand Havells India Ltd. and it finally decided that it needs image management to make itself stand apart. Present study aims to provide a case study of Havells India Ltd. and its plunge in image management in the year 2006 – 2007. Keywords - Corporate Identity, Image management, Advertising, Public Relations, brand, Logo

Type : Research paper

Indexed : Google Scholar


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